I'll install a high-horsepower Meta ads engine capable of $1,000+/day, and help build the hiring, sales, and cash-flow systems needed to get 100-300+ new customers this spring
One scooper per market. See if you qualify.
With the right systems, you can add more customers in weeks than most scoopers get in years.
Note: some of the new customers for Poo Bears came from my Google ads. I do not typically run Google ads for clients but made an exception at the owner’s request.
The opportunity is there for every scooper in a market that gets snow. So why do the results end up so different?
Spring creates a massive opportunity. But how much of that you can actually capture depends on your business vehicle.
The leverage points multiply together and the difference compounds fast.
The first thing you need is horsepower.
My Ads System for Pooper Scoopers:
Whether or not you pay for a cookie cutter ads service that turns on 5-10 images or do that yourself with Claude or ChatGPT, it won’t have anywhere near the leverage of a high horsepower ads engine capable of scaling aggressively and effectively.
If your goal is 25 customers in spring, that difference is negligible. If your goal is 100+, it’s likely the biggest leverage point in your business.
After working with dozens of scoop businesses, the pattern became obvious: the companies with strong operations could scale fast in spring. The ones without them still got stuck at 25-50 new customers.
Add techs in days, not weeks.
My hiring system is built to get qualified techs in the field fast enough to keep up with spring demand.
Contact and close leads at scale
You’ll get an automated sales system that handles every lead with a strong conversion rate. All you have to do is send the invoice.
Get Your Ad Spend Back In Days, Not Months.
Example: in Poo Patrol's spring, new customers paid $255 upon signup before any work. That covered CAC and fulfillment, plus leftover profit.
Keep the customers you worked so hard to acquire.
We’ll help structure billing and retention so spring customers roll into strong recurring revenue instead of leaking back out at a high rate.
I found proven processes that change each of these potential bottlenecks into leverage points, systematized them in easy-to-use guides, and will help you implement them via...
We'll help you implement the right systems and avoid unexpected obstacles.
You’ll have direct daily access to Matt, Jayran, Link, and Genghis throughout the rush, so unexpected obstacles don’t have time to become growth-killing bottlenecks.
You’re still driving. You’re just never alone at the wheel.
This is simply basic business math of the sort taught by Alex Hormozi. Leverage points don’t just add together, they multiply and compound, leading to results that are orders of magnitude different.
That’s the core logic behind the guarantee: stack enough strong leverage points together, and 100 customers becomes the low-end target. It’s why I’m willing to put a guarantee in writing.
As long as you do your part and follow the plan, if you’re not at 100 customers by the end of spring, I’ll keep working for free until you get there.
I’m looking for scoopers who see 100 as the beginning, not the finish line.
You’re probably a fit if you:
If you’re serious about adding 100+ customers this spring and building toward 500–1,000+, fill out the short application below to see if you qualify. If it looks like a fit, we’ll schedule a call and decide whether we want to work together.
As long as you do your part and follow the plan, if you’re not at 100 customers by the end of spring, I’ll keep working 100% for free until you get there.
There isn’t any “gotcha” bullshit. The conditions of what it means to do your part are extremely fair and simple, and there are plenty of written warnings if you need to get back on track.
Really, I hope that I never have to send a single written warning. You should be committed and want to make this program work every bit as much as I do.
That’s one reason I vet every applicant very thoroughly before deciding to work with them to see if they’re actually serious about growing their business or not.
Just like with hiring tech and VAs, it’s better to be honest and get any concerns out of the way early than have to deal with an ongoing headache.
The money model drastically reduces the need for a large amount of initial capital because it lets you recoup your ad spend every few days (every 3 days on average).
To use our vehicle analogy, the money model is a way to reuse your initial fuel (ad spend) every couple days, rather than having to wait months for a refill.
Therefore, in my program most snowmelt markets can fairly easily achieve 100+ customers with only several thousand dollars of ad spend.
As the saying goes, it’s not the size of the dog in the fight, but the size of the fight in the dog.
Whether you are large or small right now, you just need to be serious about building the systems required to scale.
If you are smaller, you will likely have more work than average to do on hiring, sales systems, and the money model.
But if you’re someone who is in the business to work hard and seize opportunities, that should be music to your ears.
In my experience, the only time hard work can feel unrewarding is if you’re not sure you’re on the right path, and with this program you will be able to know you are.
Yes. If you sign up for this program, then as long as you are an active client I will not take on any new clients in your service area.
The only wrinkle here is I have a handful of smaller clients who are on an old contract structure that did not include market exclusivity.
That isn’t likely to be the case in your market. But if it is, I will not turn away your business so long as you are willing to do the following.
We will simply be adults and have a conversation with the other scooper and make sure we have some reasonable expectations and boundaries set that everyone agrees is fair.
Because markets are so drastically undersaturated, I believe that competitors who are able to play nice with each other offer just as many benefits (e.g. additional market data) just as costs (e.g. slightly higher CPL).
Finally, if you happen to be in the market of a client who already has market exclusivity, then unfortunately the most I will be able to offer you will be a spot on a waitlist.
While my 100 customers guaranteed offer might revolve around one big spring, that is merely an initial goal post.
What this program is about is building the actual path to 500-1000+ customers over 3-4 years and then all driving it together.
For example, that is why I devote special attention to preventing churn. It’s the rarely-discussed Achilles heel of many businesses, and it will drastically affect what year 2 looks like for you.
And if the economy remains rough, I will all but certainly advise you to minimize or entirely cut ad spend in the summer to save up for next spring, even though that means I will at best get paid a minimal amount (I largely get paid for results).
Finally, I will do whatever else I think will actually help you throughout the year. This past summer I put my own money into paying for a training course on commercial sales for my clients because that is something good (and free) to do over the summer and fall that can add a major second revenue stream which in turn will fuel more residential growth.
Long story short, it’s all about making the right moves for the holistic long term growth of your business, whatever that means any particular season of the year.
The initial investment is several thousand dollars, and after that anything you pay me is tied to the results the program gets you.
I prefer to take my ongoing pay with at least a 30 day delay so that I can be as little of an impediment to your cashflow as possible. That’s super important for the money model to work.
Exact details come after we determine whether or not we’re a fit.
These results came last spring, before the full system. The wins showed me what worked. The bottlenecks showed me what was missing.
Q: What was your experience like overall?
A: “Yeah, it was great. It was like I had an in-house person... It's just the iteration updates which give me a lot of clarity and peace of mind that you know we're being as efficient as possible with a scaled spend.”
Q: Would you recommend me to other companies with ambitious goals?
A: “You're not going to be able to scale if you use someone who's not as good. I mean simple as that because they're going to tell you they can't ... so for sure it's the only way to do it.”
They all got big results. But I’m even prouder of how they view the actual business partnership.
“I've been with I don't know at least a half dozen marketing type of companies … but you guys stand out as like a true partnership in trying to help your client grow and meet their goals”
“That is the number one reason why I would rank you at the top of [marketing] companies that I've worked with is because you actually give a sh*t and care about the business you're in.”
“You have established quite a bit of confidence and credibility with me to the point where I feel likely to continue on with you guys for years to come. I feel I can send you an email or a text or a call and you'll respond very very quickly and help me out.”
“The care that Matt puts into the ads, the actual data driven choices … it's kind of hard to find in my opinion. I have not seen it before in the small business world.”
Along with the clients whose proof is above, here’s proof from nearly every other client from a snowmelt region who I worked with during spring rush (mid Jan to late March in most markets). While they encountered different bottlenecks, the CPL shows what's possible when you scale.
Only two clients are absent: Steve above, whose Boston area market worked better on Google (hence why I ran Google for him and Rob), and one very large Midwest company whose ad account I no longer have access to. My records show they received 191 leads in February at a $15–20 cost per lead.
Bottlenecks: Hiring, Sales System, Financial Plan
Next Steps: Unfortunately, none due to the sale of the business.
Bottlenecks: Sales System, Billing and Retention
Next Steps: Implementing the correct sales process and billing models to fix the leaks going into spring.
Primary Bottlenecks: Sales System
Next Steps: Implement proven billing and sales systems and prepare hiring systems in advance. We anticipate a massive spring due to how clearly great this market is.
Primary Bottlenecks: Sales/Hiring, Meta Error
Next Steps: Putting sales and hiring systems in place, and saving up a large ad budget so she’s ready to scale. Now that I’ve seen this Meta issue, I’ll be watching for it, though it’s rare.
Primary Bottlenecks: Sales System
Next Steps: Deploying a custom sales system built from scratch, since he can’t use the one I usually use. We’ve saved up for ad spend and are implementing money models.
Primary Bottlenecks: Sales System
Next Steps: We’re being careful, saving up for spring and getting systems in place, mainly a sales system, so we can avoid the same pitfalls again.
Primary Bottlenecks: Hiring, Meta Error
Next Steps: Really focusing on hiring for spring, and we’ve saved a lot of money for ad spend.
Different businesses. Different bottlenecks. Same lesson: the better the vehicle, the more of spring you can capture.